NEWCASTLE AND NORTH TYNESIDE ALTERING IMAGES OF MENTALITY (AIM) GROUP

Altering Images of Mentality aims to enable and empower the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems. AIM evolved from Newcastle and North Tyneside Health Promotion Department's World Mental Health Day planning group but is now busy campaigning all year round.