Founded
2020
Legal Status
CIO
Leader
Joanne White
To advance educating for the public benefit in matters pertaining to the animal welfare of pets and the prevention of cruelty and suffering among them, by researching pets and pet behaviour, educating on ways to improve their welfare and care standards via the media and other methods and providing support and by making grants to other registered charities with aligned purposes.
Year ending 2025
Income & expenditure over time
Europe